Liquid Magic

Inspiration can come from anywhere. Creative Director John Bruno noticed
this exciting aspect (check out the exclamation points!) about the Sprite bottle when laying flat.

Note: Wallace Church, Inc. did not design this. We just noticed something cool about it.

Think Design Thinking: 1 in a 3 Part Series

Welcome to the age of design.  Not only is it a leading topic in branding blogs and publications, but design has also taken over the traditional business press.  When even the Harvard Business Review’s cover story is about design, it signals that design’s message has reached the executive levels in every industry.