Be S.M.A.R.T. When It Comes to Sustainability

Russ Napolitano of Wallace Church offers some guidance on going green.
 

Sustainability certainly is the buzzword these days, and there is no doubt that we all want to do our part to ensure that we protect the earth’s natural resources for future generations. Whether innovating, creating, marketing or consuming a product or using a particular service, we must be S.M.A.R.T. when it comes to exploring and promoting sustainability strategies. These strategies will help us leave the earth the way we found it (or even better).

In The Spirit Of Giving...

Wallace Church is aligning with Heifer International.

The Ugly Truth

I suppose I would be hard pressed to get a studio full of designers and others who enjoy beautiful things to appreciate ugly as a necessity but I like a challenge, so I’ll make my case here.

“Surround yourself with beautiful things,” is the adage. I’m not certain who said it first but certainly it’s a motto that many get behind. It makes sense. It makes everything prettier and who wants to live among the ugly or the mediocre when the beautiful is there to be had instead. And how do we know something’s beautiful? because of the ugly.

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