This is the last installment in my analysis of the Millennial generation. For the first two installments, go here for the first installment and here for the second.
We Want What We Want, When We Want It
The heading says it all. Jace Hall, producer and creator of the “Jace Hall Show”, explained it best at the Economist’s World in 2011 Conference. In the past, our access to content was restricted by physical constraints (ex. you could only watch the evening news on your TV set in the living room). Today, the Internet and wireless connection have toppled those barriers. It is physically possible to watch movies on your Android or read novels on your iPad, whenever you want. Content providers, however, are still trying to dictate where and when content is released. Hall warns that withholding content from fickle consumers drives them to illegal activity or other providers- either way, they’ll find a way to get it.
The heading says it all. Jace Hall, producer and creator of the “Jace Hall Show”, explained it best at the Economist’s World in 2011 Conference. In the past, our access to content was restricted by physical constraints (ex. you could only watch the evening news on your TV set in the living room). Today, the Internet and wireless connection have toppled those barriers. It is physically possible to watch movies on your Android or read novels on your iPad, whenever you want. Content providers, however, are still trying to dictate where and when content is released. Hall warns that withholding content from fickle consumers drives them to illegal activity or other providers- either way, they’ll find a way to get it.
