As the premier leader of markers, Newell Rubbermaid’s Sanford Division partnered with Wallace Church to leverage the creative personality of the iconic Sharpie brand, refocusing the brand on it’s self-expressive qualities. Design consistency, iconography and color combine to form an overall communication hierarchy that increases shopability among the expansive Sharpie product portfolio. The newly designed packaging emphasizes the artistic and imaginative characteristics of the brand, while establishing a design system that brings a “sharper,” bolder more dynamic shelf presence to the entire Sharpie line.
Check out the full article in Package Design Magazine
