CONSUMER INSIGHTS ViA™ YOUR LAPTOP

 

Wallace Church has launched a proprietary qualitative research testing methodology, called “ViA™”, Virtual Insights and Attitudes™. ViA is the most time and cost efficient way to conduct in-depth interviews with respondents in their own home or office. Contact our Director of Strategy,Tara Orlando so we can put "ViA" to work for you! Tara@wallacechurch.com

Think Design Thinking: 2 in a 3 Part Series

DESIGN THINKING IN TEAMS

My previous article (click here) outlined how design thinking creates efficient, effective, and often unexpected solutions for even the most complex issues. It illustrated how design thinking works for both design-related and business problems. It also detailed how this repeatable, regimented thinking process  ideates a “pool of possibilities.” From that pool, ideas are refined and combined until the most effective solution becomes evident. 

DDM Notes

Attached are some of my presentations from my keynote address and the panel sessions I moderated. Also attached are my brief notes from each of the two main days. Enjoy.

DDM Conference

I was greatly honored to chair the 2011 Destination Design Management Conference. Recently held in San Francisco, it brought together over 120 design leaders from large and small CPGs, social networks, financial services, retailers, B2Bs (business-to-business), brand owners, and strategic design consultancies.

The Box Paradox

The client wants something new, innovative and revolutionary but they don’t want change, they don’t want to lose anything connected to the brand (color, typeface…) and once they see revolutionary, they revolt and take the ‘r’ off and ask for evolutionary.